We are a professional organization of personal and business coaches.
We exist to Build, Support & Preserve the Integrity of the Coaching Profession.
We help to Build by educating the public and promoting the coaching profession. Our Member Directory and the PR plan are integral parts of this process.
To Preserve the integrity of the coaching profession we develop standards for ethical conduct and become models of authenticity in our community.
We Support by actively researching and developing member programs and becoming a strong (and unified) voice for the coaching profession.