ICF CO June 12, 2017 Virtual Program

  • June 2017 Virtual Program
    June 12, 2017
    12:00 pm - 1:00 pm

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Topic: The Powerful ATEBAR Formula to Increase Your Coaching Impact

Speaker: Ben Dooley, MCC Master Coach

CCEUs: 1 in Core Competencies

Wouldn’t you like a formula that clearly and powerfully not only describes coaching, but illustrates exactly HOW and WHY coaching works?

Wouldn’t it be great to have a tool that serves as an indicator as to where you are in the coaching process with your client, and where you really need to be?

Wouldn’t you like a system that makes your coaching exponentially more powerful, focused and easy?

Wouldn’t you want to be able to recognize how and where you’re getting stuck in your coaching, the traps that are diluting the impact, and be able to instantly shift your coaching powerfully

Wouldn’t you love to have a deep and full Awareness of your coaching so that you can create powerful Results with your clients?

Of course you would.

Then it’s time to learn the ATEBAR formula.


It’s not just a cute tool to add to your coaching that sometimes works, but a powerful foundation that fully supports your coaching skills and process so that your coaching can be more focused and impactful every single time. This is the basis for all MasterFull coaching. With it, you can easily and powerfully provide the coaching that your clients truly want and need from you.

Who Should Attend?

  • New coaches will love how this clarifies and explains what they are learning in their course training, allowing them to deepen their education and also help support their coaching as they practice their skills with their clients.
  • Intermediate coaches will thrive on the extra solid structure that provides complete support and clarity for their coaching, along with reminders of how they can easily and effortlessly deepen their coaching experience even further.
  • Advanced coaches will go nuts over how this formula helps them not only get back to the basics, but also deepen and refine their own already developed process and system.
  • This includes ALL types of coaches: life, business, health, executive, relationship, leadership, career, and so on.

What will you take away from this program?

  • A clearer understanding of where you are in your coaching with clients.
  • A simple and effective system to streamline your coaching, sidestepping simple and common traps.
  • The foundational principle that fully explores and explains HOW and WHY coaching works. (In other words, an easy way to convey “What coaching is” to your clients)
  • You’ll instantly enhance and deepen your current coaching skills, and be able to wield them with more focus and purpose.
  • You’ll watch your Coaching Confidence grow quickly, right before your eyes.
  • You’ll also gain insight as to some of the powerful tools that Master level coaches use (usually unconsciously.) You’ll have the upper hand because you’ll be able to consciously practice these tools to rapidly increase your coaching impact.
  • CCEU 1.0 credit through ICF


Ben Dooley, MCC Master Coach

Ben Dooley is an MCC coach who facilitates the bi-weekly COACHING SKILLS FORUM telecalls, is the writer of BeDo Bits Newsletter for Coaches and the author of the “MasterFull IS as MasterFull DOES” workbook series, as well as creator of multiple interactive and engaging coach growing workshops and teleclasses like the powerful and unparalleled Fast Pass to MasterFull Coaching teleclass series. He has served as Past President of the ICF Chicago Chapter, co-founder and of the Midwest Regional Advisory Council and past co-producer of the Midwestern Coaching Conference. In fact, with just about everything his does in the coaching world demonstrates his overwhelming commitment to coaching coaches and helping them discover their powerful coaching magnificence, coaching confidence and coaching success.

His past experiences as a professional actor, clown, restaurant reviewer, waiter, and just about every other temp job in town has taught him some powerful lessons about authenticity and personal power—in other words, “the Artistry and Performance of our coaching.” He is committed to filling in as many of the gaps that coaches struggle with so that we can all show up and BE MasterFull coaches and DO MasterFull coaching.

You must be present for the entire meeting to receive a CCEU certificate.
Questions regarding CCEU Certificates? Contact



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