CCEs: 1.5 in Core Competencies
One of the biggest challenges that Coaches face is powerfully enrolling committed clients. Did you know that the average coach has only 1 paying client a year after they’ve been certified? Furthermore, there are countless number of talented coaches who are undercharging for their transformational work in order to get a “yes” from potential clients because they can’t enroll prospects effectively at the rate they deserve. If you want to have a sustainable, full practice full of committed clients then it’s key to master the art of client enrollment. Unfortunately, most enrollment methods taught by the Marketing “Gurus” don’t work well for coaches, who want to have an authentic and genuine connection with their prospects and not be too “salesy”. Conversely, giving away free sample sessions may give the prospective client a great coaching experience but rarely leads to a powerful conversation about working together. This presentation Getting To a Powerful “Yes” – how to enroll clients to fill your practice with ease you will learn how to:
- Create the coaching container to have deep learning and insight, and lead your prospect down a path to work with you, simultaneously
- Create your own enrollment template using our methodology and process for client enrollment conversations
- Frame your enrollment conversations to create clear expectations for the experience (no bait and switch!)
- Hold a perspective that serves your ideal outcome and serves the client
- Handle and navigate sticky issues around money
- Get to a clear and powerful “yes” or “no” (no more wishy washy-ness!)
Whether you have been a coach for a year or a decade, there will be great nuggets for you to learn from this presentation. This methodology works well for both coaching and consulting services and can be used effectively with either individuals or a corporate environment. Whether you are a leadership coach and consultant, or a life coach, this methodology can be customized to create a powerful enrollment conversation that will create a powerful, committed “yes” from clients who you know are meant to work with you.
Tara Butler Floch, PCC, CPCC is known as the Coaches’ Coach. She has helped hundreds of emerging entrepreneurs create prosperous businesses since 2000, when she started her coaching and training company, Broadview Coaching. Prior to starting her business, she was a Sales & Marketing Executive of 3 global companies, managing teams of up to 80 people. Tara has always been passionate about helping others fully step into their full potential, passion and gifts. She loves combining that passion with her love of Branding, Marketing, Client Experience, and Business Development. Through her Entrepreneurial Edge Coaching Program, most of her clients create thriving, sustainable, full practices in about a year. They also have more freedom, work fewer hours, and focus on work that truly inspires them so they can make an even bigger impact in the world.
Some testimonials for coaches who have participated in this presentation:
“I just want to thank you so much for sharing your workbook, knowledge, experience, and expertise at your “Powerful ‘Yes’” Presentation. This, by far, is the most impactful learning I have had the opportunity to take part in and, I've heard a lot. Seriously, I learned more from your free presentation then I did after several sessions with other business professionals. It's so encouraging and inspiring to hear from a "fellow" coach who is truly genuine and understands what a coach needs in order to attract clients and build their business. I believe that your tailoring to how a coach can attract business is so powerful.” Colleen Lewis, Finding Your Solution & Associates
“Seriously, I can't thank you enough for sharing your magic through your Client Enrollment Training. It works!
I practiced it with a prospective client the next day and she signed on with a 10 on the commitment scale. We had an awesome breakthrough session and I felt so at ease using your model. It helped me maintain my focus on the client, stay authentic and reach a level of depth and connection with out the nervousness that usually comes for me when I'm trying to "sell" my coaching.” Cythnia Sumner, True Nature Coaching
“After working with her my coaching practice has increased by 30% and most importantly it has filled with “Ideal clients”. I am also more focused on what I offer and I am continuing to be creative with marketable coaching programs. I didn’t have that before. Tara is an excellent mentor and coach and her advise has helped me have a full coaching practice and continue to increase my rates through better client services and focused offerings.”
Ursula Pottinga, Profound Growth and Be Above Leadership
[Note – Ursula doubled her prices soon after she incorporated this methodology into her practice because she had to artificially keep prices low to get “yes”s before – even though she developed and teaches an advanced coaching certification program and had been a coach for over 15 years (longer now)]